In the mind of a business owner the term “intellectual property” should be synonymous with “brand and asset protection”. Your company’s name, logo, and tagline establish your unique brand in the marketplace and help you set yourself apart from the competition.
Similarly, anything your company creates such as art work, manuscripts or even blog post are assets for your company and need protection. Even the way you do certain things within your company can be considered an intellectual property asset worthy of protection.
Great business ideas are rare and hard to come by. Without the right protection your great business idea, i.e. your intellectual property is vulnerable to being exploited by competitors or even stolen right out from underneath you.
North Carolina Small Business Law offers services in the areas of Trademark, Copyright and Trade Secret Law to help protect your brand and intellectual property assets.